Alongside their YCN and D&AD projects, our HNC group have been working on an interesting digital project. The class were asked to pick a famous 12" record sleeve, designed pre-1990, and to tell the story of the record and its design in a single scrolling webpage.
As luck would have it, the project coincided with a visit to Edinburgh by legendary sleeve designer Vaughan Oliver, who talked at the recent LongLunch event. A good number of the class turned up to see him talk about his seminal work for 4AD, and this provided plenty of creative inspiration. No-one actually chose a VO cover, but the range of selections included classic album artwork from David Bowie, Pattie Smith,and the Rolling Stones, through to the Sex Pistols, Joy Division, Blondie, Nirvana, Dela Soul, Meatloaf and not unsurprisingly, Pink Floyd.
We'll be inviting industry mentor Alan Lennon in to view the final designs sometime very soon, but in the meantime here is a sneak preview from the work of Emil Bloom, who chose the Beatles White album, and produced a fully responsive storyboard combining some nice typography and illustration.
You can also view the webpage.
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