BasketBall Foundation Scotland

HNC Graphic Design students Rumana Sayed and Hannah Johnston have been working on a live project for Basketball Scotland, the national governing body for basketball in Scotland. The brief, set by Basketball Scotland's Marketing & CRM Manager Berta Galvez, was to create a new mark and a set of cohesive brand guidelines for Basketball Scotland Foundation - the organisation's soon-to-be-launched charity arm.  Berta and her team liaised with the students and gave some great feedback at each stage of the process, and the full branding is now underway.

The visual samples here detail the design process that produced the mark. The client had already supplied the team with their corporate typeface, Praxis LT Bold, and the colour palette was a variation on the existing branding for Basketball Scotland.


 

Reinventing Matalan

HNC Graphic Design recently presented their rebranding project - a brief to reinvent and reinvigorate the Matalan brand.  As well as creating a new mark and producing brand guidelines, the project called for visual concepts in print and digital to communicate the new direction the brand was being taken in. You can see a range of sample visuals on our pinterest board, and here are a few tasters that showcase the variety of ideas the project produced.

Olga Komineck combined clever copy with elegant typography and a hint of Americana to create a fresh change of direction for the brand -










Kiera Winfield looked to Google's Material Design guidelines to develop a vibrant colour palette for her intriguing and minimalist '*there is more to Matalan' concept -












Another direction came from Annabel Gibb, whose 'restyle yourself' concept combined a handwritten font with a bold circular red mark providing plenty of energy and a broad appeal.

Pitching to the Federation

Final Year HND students Terry Smith and Viktorija Kravcova recently pitched to the Scottish Museums Federation. The Federation, established in the 1930s, has members throughout Scotland from local authorities, universities, national and independent museums and galleries.

Both students had taken on the live brief - to reinvent the Federation's branding and digital presence - for their final project. You can catch all their brilliant work as part of the SHOW Exhibition next week at the Dovecot.


Viktorija Kravcova










Terry Smith

Learner Buddies

2nd Year HND student Emma Hart has produced the branding for the 'Learner Buddy Project' - a new initiative at Edinburgh’s Telford College which will allow lecturers and students to exchange and share knowledge of evolving media technologies.

The idea is to select a team of four students based in learning street alcoves, equipped with data projectors and whiteboard technologies. These 'Learner Buddies' will lead sessions with lecturers to help facilitate and promote the use of new and interactive technologies in curriculum delivery.

Emma's concept used the strapline 'turning the tables' and the result is a nice hand-drawn logo that captures the informal exchange between student and peer.





More:
Learner Buddies @ Edinburgh's Telford College

Logorama - Best Animated Film @ the Oscars

Logorama, directed by H5/ François Alaux, Hervé de Crécy and Ludovic Houplain, and produced by Autour de Minuit, took the Oscar for Best Animated Short Film at the 82nd Academy Awards.

The 17-minute long animated film depicts events in a stylized Los Angeles, where everything and everyone is made entirely of logos. There are over 2,500 historical logos and corporate symbols, every one of which will be instantly recognisable, and the film features amazing urban logo landscapes, brilliant car chases, and Ronald McDonald as a crazed hostage-taker.

The film previously won the Prix Kodak at the 2009 Cannes Film Festival.

Watch :

Mentor Presentation - Hannah Bloomfield

In a first for the mentoring project, one of our HND Year 2 students presented work from their current mentor brief to a select panel of Telford's Senior Management.



Hannah Bloomfield's brief was to redesign Telford's corporate identity and bring it bang-up-to-date, enhancing the visual appeal both for students and for the college as a learning institution in the modern, competitive educational marketplace.

With acting Principal Greg Irving, Head of Marketing Alex Field, and Department Head Jeff Brown all in attendance, Hannah pitched a really clever and energetic set of design alternatives to the College's current corporate visual identity. This included some great ideas on the use of the campus' interior, as well as posters, a website layout, billboards and of course a set of very cool new logos.

The presentation produced lots of positive discussion and plenty for the College Board to consider. Hannah's mentor Iain Lauder, from the Redpath agency, was also on hand to provide some informative industry insight into the project.

Check out some examples from Hannah's work-in-progress (click each for a bigger version):

ETC Logo



ETC Logo - Books



ETC Promotional Poster



ETC Prospectus



ETC logo- construction