Love Design Week 2021

We are kicking off the 2021 session with a week-long design conference this year. This is a new way of running the induction week, and for the first time will be a fully integrated series of events which both Graphics Design and User Expereince students can participate in. The programme features speakers for all sorts of creative backgrounds and includes many with strong connections to the course. The talks are based around themes including Industry, process and Inspiration. Some of the speakers will be deliverign their talks from the Studio R310 here in the college, but others will be further afield, including Amsterdam, Berlin, and even Tasmania.  Hopefully this will be the perfect platform to get all our classes engaged as we move back towards face-to-face teaching later this Semester.  LDW Programme - 

Monday

LDW Event #1 : 10.30AM on Zoom

Jason Little (Co-Founder/Executive Creative Director, For The People) talks about design, ethics and going global. Jason will be joining us live from Tasmania.

LDW Event #2 : 2PM on Zoom
Ayesha Islam (The Covey Agency), a 2017 graduate and DMA Breakthrough winner, talks about her journey from college to a career in design.

LDW Event #3 : 2PM on Zoom
UX Professional Poppy Reid and Emma Chapman (Product Designer at whereismytransport.com) talk about their work in the world of digital design.

Tuesday

‍LDW Event #4 : 10.30 AM on Zoom
Former graduate Terry Smith talks about his career development, from Art Director at the Union in Edinburgh, to his current role as a Product Design at Dyson in Bristol.

LDW Event #5 : 2PM on Zoom
Berlin-based Designer and Design Sprint pioneer Rob Hamblin shares insights from his work at AJ&Smart and his new company, betheleap.

Wednesday

LDW Event #6 : 10AM on Zoom
Gemma Gorton (D&AD Pencil 2020) & Pav Vorobjovs (YCN 2019) chat about why we enter student design awards, and what it takes to win one.

LDW Event #7 : 2PM on Zoom
Ken Sjoberg (Code Clan, Peccadillo Pictures) discusses his ongoing personal film poster project, recently showcased by Adobe.

LDW Event #8 : 2PM on Zoom
Edinburgh-based freelancer Scott Boobis talks about his design process, including lettering, editorial and kinetic type.

Thursday

LDW Event #9 : 9.30AM on Zoom
Alvaro Sotomayor (Senior Creative Director at W+K in Amsterdam) discusses the Corona Better World campaign, and then sets a one-day brief. Students will be organised into breakout rooms / small teams to work on the project, with input from guest designers during the day. Each team will do a short presentation of ideas to the group from 2.30-3.30PM.

Friday

LDW Event #10 : 10AM on Zoom
Former students offer up words of wisdom and discuss how the design world is changing. Natalie Loh (Designer, Createfuture), Dan Plunkett and Steph Dalzell (Designers & Co-Founders, Pretty Good Studio).

One Week Winners

Team Union Direct (l/r) - Zoe Willis, Valentina Torella, Gonzalo Cervilla, Balazs Hirth & Rachel Platts-Smith.

Our most recent One Week project finished with a remarkable flourish after the client, Scottish Qualifications Authority (SQA) assembled a panel to judge the presentations for a second time.

The brief from SQA was to create a campaign to promote their new National Progression Award (NPA) in Creative Thinking to teachers and the parents and carers of pupils in Scottish secondary schools. For this project we were lucky to have support from some of our favourite collaborators - Amaze Realize, Campfire, Emperor, Neish, Lewis, Union Direct and Whitespace were all involved.

Each agency took a team for the week to work on a campaign idea before pitching the work to a panel of judges from the SQA at the Emperor agency. The judges realised that a second round of judging would be required to find a winner.

The second panel, including representatives from SQA and Education Scotland, assembled at Granton Campus last Thursday and duly selected Team Union Direct, featuring HND Graphic Design students Rachel Platts Smith, Gonzalo Cervilla, Balazs Hirth, Zoe Willis, Valentina Torella, and Ross McGrail.

Their ‘Creativity is Possibility’ concept featured a range of clever ideas and promotional materials to be sent to secondary schools across the country. Edinburgh College student Rachel Platts-Smith, from the winning team, said “We are very proud to be named the winners of this year’s competition. The key to our success was definitely teamwork. We’d like to thank our mentors at Union Direct who were there every step of the way and made this experience all the more enjoyable – we couldn’t have done it without them.”

Fiona Robertson, SQA Chief Executive, and a judge on the panel, commented that “Creativity is a hugely important skill and that’s why the NPA in Creative Thinking is such an exciting development. I am thankful to all the students from Edinburgh College who provided an incredible range of ideas for promoting the qualification.”

Also on the panel, Martin Boyle, Head of creative, Hospitality, and Sport at SQA, added: “It was thrilling to see the students tackle the brief with such commitment, and creativity. The whole project has been a fantastic example of engaging creative education in practice, bringing together the college, students and industry to create something special. Of course, this isn’t just a theoretical exercise. We hope to be in a position to be able offer our NPA in Creative Thinking to schools and colleges across the country, and utilise the work of team Union Direct in our activities. The standard of work the students presented was genuinely exceptional. I look forward to hearing more about their progress.”

Well done all and huge thanks both to the client and our amazing agency friends.

Leith Cycle Co - Rebrand

Our NC Graphics class have just completed a new brand communication project. The brief was to rebrand the Leith Cycle Co. - a small independent cycle shop based in Leith, self-labelled as the 'small shop with a big heart'.  For this project the class had to extract five core values from their research of the client, and then develop a new logo. A second requirement was for them to choose suitable typography and create a new colour palette, and then design sample pieces including direct mail, a website landing page and outdoor.

Here are three interesting examples of the process development from the first part of the project - to design the new mark.


Marta Winogrodzka - 












Ida Bukantyte - 









Zoe Leung -

Mini Maker - One Week 11

Tomorrow the team from Edinburgh Science Festival will be coming along to the Granton Campus to announce the winning team from our recent One Week project. This was to create a campaign to promote the Mini Maker Faire as part of the 2018 Edinburgh Science Festival.

Our HNC and HND students worked alongside Edinburgh agencies Lewis, The Gate, Neish, Whitespace, Campfire and Skyscanner.  We'll post the winning entry later this week but here is a sneak peak of some of the creative from each team.


Team Whitespace - Maker X




Team Campfire - Expect The Unexpected




Team Neish - F Word




Team Skyscanner - Meet The Makers




Team Lewis - Co-Lab




Team The gate - UnZip





You can find out how the project went over on our One Week 11 Storify - here.

Visit Scotland / Whitespace

Check out the promotional video for our One Week project from spring 2017. This collaboration involved award-winning design agency Whitespace, and their client, Visit Scotland.

 

Inspire Schools Project

Our Schools project 'Inspire' is almost finished. We'll be holding an event on May 12th with lots of school educators attending at the College, and will publish details of this soon. In the meantime, you can check out our project page for all the updates and samples used during the project.

Inspire - Stage 2

Our schools project page now contains updates for the second stage of the Inspire project - creating moodboards and using thumbnails sketches to progress your initial ideas.  We've included tips, samples and a couple of nice videos from Helena and our Ambassadors - Niamh and Holly - to get your creatives muscles flexing.  Have fun!

Inspire project page