It's almost time to get ready. Has it really been twelve months since we ran our One Week Agency project? Last year we piloted a one week educational experiment, splitting up our HND design students into two agency teams to work on a live client brief alongside an industry mentor. You can read more about that project here.
This year we're doing it all again, but with an even more ambitious remit. We've assembled four student teams to work with four different industry collaborators - mentors Ian Kirkby (Lewis), Veronica Ferguson (Heedi), Iain Lauder (IL Design) and Jen Wood (RAPP). Jen has also invited one team to take up residence in the RAPP studio for the whole week, where she and her agency colleagues will be providing authentic project support.
Last year the live brief was for Letts Diaries, this time around the work is for a major Edinburgh-based public attraction (the details of which we'll announce shortly). We'll be documenting each stage of the process with the four groups, and the presentations for the project will take place next Friday. Then it's over to the client to make their decision!
One Week Agency runs from 18th-22nd March.
