Thursday was Pitch Day

Busy and inspired today, with mentor and former Creative Director at Redpath, Iain Lauder, sitting in on presentations for both our HNC and HND groups.

The HNC were pitching ideas for a top-secret project that will eventually become the promotional campaign for our 2013 final show (for which Iain will provide the Art Direction). The winning design came from Ryan Allan, who will work alongside Iain during April to get the campaign visuals ready for launch.

The presentations at 11am featured our final year students going through their D&AD solutions. Some of the students worked in teams this year, and the briefs they tackled included Batiste, Ted Baker, Dept. of Health, BBC, Nissan, and Unilever. This year a lot of the work is digital, both motion graphics and for devices, with a healthy dose of outdoor/guerrilla thrown in. The deadline for submission is next Friday, and sample work will be posted once the judging is underway.