Creative Director Rufus Spiller, from the Line Agency, has been popping in each day for updates and to check the art direction and task allocation amongst the groups.
Its all happening at Octo.
The client is diary specialist Letts, who have commissioned a re-imagining of the print diary format, to provide an immersive, fresh and above all useful offline space in which to get organised for the year. Two members of each team visited Letts on Tuesday to see the production process and get some background information on the client, their products, and the marketplace.
Smooth operators Dynamic look relaxed.
There's no input allowed from the design team tutors, so we've had no direct access to the work-in-progress in either team, although both groups assure us that they have 'very solid concepts'. Everyone is clearly having a lot of fun thinking for a living. Roll on Friday!
