RAPP App wins One Week

SAMH (Scottish Association for Mental Health) were in our studio earlier this week to announce the winning pitch from the One Week project, which ran during the first week in November. The project saw our design students working in small teams alongside a mentor on a live project.   SAMH's Jo Anderson explained that they had some very tough choices to make after the pitches - all six projects featured great ideas, interesting strategies and strong presentations. 

A runners-up spot was awarded to Team Lewis #2, mentored by Gillian Grant and Gregor Matheson, but the winning pitch came from Team RAPP, who spent a week working at RAPP's Edinburgh office under the watchful eye of their mentor Jen Wood.

This team presented a sophisticated user journey that connected perfectly with the target audience, combining inventive traditional advertising and strong copy with a clever App.