Write It Out!

As Erik Spiekermann once observed, "a real typeface needs rhythm, needs contrast, it comes from handwriting, and that's why I can read your handwriting, you can read mine."

So as part of their Typography unit, HND Year 1 were tasked with celebrating the handwritten word with a project entitled 'Write It Out!'

With the proposed client as the National Museum of Scotland, the brief required two submissions - handwritten letters to our industry mentors, and a set of visuals creating a campaign to promote an exhibition. Two of the most engaging results came from Stefano Cocchia and Katy Johnston.

Stefano gathered together some great quotes about handwriting, and created a series of bright typographical posters and then combined them all into this funky ad -




Katy Johnston's concept began with an inventive letter to Alan Lennon of Lennon Design, in the form of a doctor's prescription, with some great copy - Junior Designer, *Intern, 1 X daily as required between 9am and 5.30pm (weekends - emergency use only).




Katy then developed the medical theme and came up with some great
visual ideas alongside further examples of her inventive copy -