Age UK Mentoring Project

HND Year 2 presented their first mentor project of the year earlier this week, a fairly recent D&AD brief which we dusted down and reworked due to the fact that the client has just recently changed their corporate identity.

Age Concern, now Age UK, had set the task of tackling ageism and highlighting their mission to confront and eradicate it. The mentors agreed this was not the easiest of briefs, but the class still managed to come up with plenty of inventive work.

A standout solution came from Viktorjia Kravcova, whose 'Age Is Just A Number' concept produced some great combinations of typography, iconic subject matter and inventive in situ promotional visuals.