The design courses blog for BA (Hons)
and HND Vis Comm at Edinburgh College

Age UK Mentoring Project

13 October 2011

HND Year 2 presented their first mentor project of the year earlier this week, a fairly recent D&AD brief which we dusted down and reworked due to the fact that the client has just recently changed their corporate identity.

Age Concern, now Age UK, had set the task of tackling ageism and highlighting their mission to confront and eradicate it. The mentors agreed this was not the easiest of briefs, but the class still managed to come up with plenty of inventive work.

A standout solution came from Viktorjia Kravcova, whose 'Age Is Just A Number' concept produced some great combinations of typography, iconic subject matter and inventive in situ promotional visuals.

Age is 70

Age is 70 insitu

Age is 65

Age is 65 Ad

Age is insitu Omni