D&AD Sample Submissions

Here is a short selection of HND Year 2 submissions to D&AD 2011. A full gallery of all submissions will follow. HND Year 1 also submitted this year - they were allocated the Aviva Brief - and their submissions will also be posted shortly.

For digital-only submissions, the first round of judging is already underway, and shortlisted students will be announced shortly. The main judging takes place in April.


Gill McColl - Copywriting / D&AD









Paul Dankool - Open Advertising / Umbro

Anita Wroblewska - Packaging / The Body Shop

Kay Cochrane - Copywriting / D&AD

Emma Hart - Advertising / The Body Shop






Tada Guobazas - Open Graphic / Arjo Wiggins Paper

Show Racism the Red Card Finalist

One of our first year HND Graphic Design students, Abbie Macpherson, has been selected as a finalist in the Show Racism the Red Card Project for 2011.

The competition accepts any form of media that is creative, inspirational and based around the anti-racism theme. Abbie aubmitted a series of three striking typographic posters -








Show Racism the Red Card is the UK’s premier anti-racist charity. The annual creative competition is supported by the SQA and has categories for primary, secondary,special schools and further education colleges.

Abbie's work is one of 3 shortlisted selections from all the FE Colleges across Scotland. The prizegiving will take place this Thursday at Hampden Park in Glasgow.

More:
Show Racism the Red Card@SQA
Show Racism the Red Card Official site

Making Their Mark

HND 2 were treated to a great talk earlier this week by two leading industry figures from great agencies - Iain Lauder, Creative Director at Redpath, and Gus Chalmers, MD at Union.

As part of this event, the class were given out a new Mentoring brief - the Marketing Society's Creative Star Student Award for 2011. This brief is also going out to Edinburgh College of Art, Gray's School of Art (Aberdeen) and Duncan of Jordanstone (Dundee).

The client is Maker’s Mark and the product is their Kentucky Straight Bourbon - “America’s Favourite Redhead” .

The task is to develop the creative look and communication for a new advertising/promotional campaign aimed at driving the ongoing rate of sale of the brand.

What's great about this brief is that the first response requires a written submission - no sketches, visuals or moodboards - just the raw ideas in no more than 1500 words.

From this submission, a shortlist of candidates will be chosen by the beginning of April. Those who have been shortlisted will be invited to bring the written concepts to life by means of a visual presentation on the 27 April.

Twestival Logo Winner

Thursday 24 March is Twestival Day, and one of our HND students, Gill McColl, has won a competition on Twitter to design the logo for Edinburgh's Twestival event.

Twestival is the largest global grassroots social media fundraising initiative to date.

Over 200 international cities from Buenos Aires to Bangalore, Seattle to Seoul and Hong Kong to Honolulu have participated in Twestival.

The event uses social media to connect communities on a single day, and this year Edinburgh Twestival is raising money for St Columba’s Hospice, with 100% of tickets sales & donations going straight to the charity’s rebuild project.

Placement Talk

Earlier this week HND 2 returned from their month-long work placements, and the feedback this year from the agencies has been phenomenal.

As well as writing up short reports on their experiences, the class are now hard at work on their D&AD projects, which are deadlined for March 11th.

Three HND 2 students - Sarah Crawford, Emma Hart and Natalie King - kindly offered to free up some time and give a talk to HND Year 1 about the whole experience of placement.

They talked about their experiences at a range of agencies including Navyblue, Multiply, Whitespace, Lewis and The Gate, and covered areas such as how and why to get a placement, how to organise your portfolio and CV, building up industry contacts, how the creative department in an agency operates, and so on.

This sort of event forms part of the internal mentoring and collaboration across the two classes. It also helps prepare the Year 1 students for their followup year, and allows the final year students to reflect on their progress towards becoming designers.

Well done and thanks to all who attended.

Burns Interpretations

2009 was the 250th anniversary of the birth of Robert Burns, Scotland’s greatest poet and an iconic figure in popular literature. In support of the Scottish Government’s ‘Homecoming Scotland’ celebrations, the NC Graphic Design students at Edinburgh’s Telford College were set a brief to realise a single Burns poem as a double-page spread.

Two years on, and this time around design tutor and Curriculum Lead David Wilson gave the Burns project to his Graphic Design HND1 class.

The brief :

"Robert Burns was a Scottish poet and a lyricist. He is widely regarded as the national
poet of Scotland, and is celebrated worldwide.

Unfortunately in his home country Burns’ work is often seen as dated, clichéd and not
relevant to young Scots, yet many of his pieces are very powerful political and social
commentaries, with as much to offer as ever.

The task was to produce a piece of artwork that brings Burns’ work to a young, contemporary audience, using typography and imagery to create a double-page spread, interpreting one of his poems or songs. The imagery could be photographic or illustrative, but avoiding clichéd Scottish images such as thistles, tartan and the traditional portraits of Burns himself."

This time around the students got involved in the pre-press and production stages, setting the running order and organising the whole layout of the booklet, which runs to 40 pages.

Check out the results in pdf format.