Making Their Mark

HND 2 were treated to a great talk earlier this week by two leading industry figures from great agencies - Iain Lauder, Creative Director at Redpath, and Gus Chalmers, MD at Union.

As part of this event, the class were given out a new Mentoring brief - the Marketing Society's Creative Star Student Award for 2011. This brief is also going out to Edinburgh College of Art, Gray's School of Art (Aberdeen) and Duncan of Jordanstone (Dundee).

The client is Maker’s Mark and the product is their Kentucky Straight Bourbon - “America’s Favourite Redhead” .

The task is to develop the creative look and communication for a new advertising/promotional campaign aimed at driving the ongoing rate of sale of the brand.

What's great about this brief is that the first response requires a written submission - no sketches, visuals or moodboards - just the raw ideas in no more than 1500 words.

From this submission, a shortlist of candidates will be chosen by the beginning of April. Those who have been shortlisted will be invited to bring the written concepts to life by means of a visual presentation on the 27 April.