D&AD In Book Award Winner - Artur Pasiek

More than 3000 students entered the D&AD Student Awards this year from almost 300 colleges – up 20% on 2009. Of those, 83 were nominated for Yellow Pencils, and 200 made it to In-Book.

One of those was our very own HND Year 2 student Artur Pasiek. A D&AD Award is a fantastic achievement, and a huge career boost – 43% of D&AD winners are in employment within four weeks of gaining their award.

Artur will be attending the Award ceremony in London on June 29th, along with tutors David Wilson and Chris Hughes.


Award Details:
Title: Advertising - Brand Communications
Sponsor: The Body Shop
Task : Create an unconventional brand campaign for The Body Shop to reinstate its position as the original pioneer of ethical beauty.

Artur’s solution was to produce strong edgy straplines with a contemporary tone, and an organic feel. This clear and simple approach harked back to the Body Shop’s original successes in communicating their brand as unambiguous, ground-breaking, and ethically attractive.











More:
D&AD Nomination & In Book for Branding Communications

Drumming Up Some Publicity

The current print issue of The DRUM Magazine, the design and media industry publication, features an article on this summer's upcoming College Degree Shows across Scotland and the North East.

The piece features work by final year students from the likes of Dundee College of Art, ECA, Glasgow School of Art, Gray's, and Edinburgh Telford, as well as the dates and venues of all the shows. HND 2 work featured from Telford is by Hannah Bloomfield, Duncan McLeod, Artur Pasiek and Amanda Gliddon.

As an added bonus, the online DRUM carries an 'InDepth' piece on Edinburgh Telford's HND Year, which includes samples of all our HND students' work and information on our Industry Night.

Not Another Student Show

The Design team is about to launch its 'Industry Night' promotional campaign for the 2010 event.



After two previous years Out-Of-The-Blue Drill Hall venue in Leith, we have moved to Studio 128, run by Edinburgh photographer Paul Bock.

Tutors, practitioners, critics and mentors will all be in attendance - a select group of industry professionals and educators who have collaborated with and guided the students on their journey towards employment within the creative industries.

Attendees will get the opportunity to see selections of final project work in progress.

This year the campaign has been designed by final year student Artur Pasiek and will include some very cool invites, t-shirts and badges. HND Year 1 will be providing hospitality.

More:
www.etcshow.net

Design Splatters

Year 1 Graphic Design had some fun recently designing coverart for an upcoming band's debut CD.

The students set up a space in the college where they could create paint footprints and tracks on a large canvas, in response to music being played live by the band.

The resulting abstracts were then photographed and will be used as part of the CD cover design.

The event was organised by Ian Kirkby of Lewis Design.

Splatter One:










Splatter Two:

Your Vote Counts : Winners

On Friday the HND Year 2 students each submitted their top 3 choices for the NC Graphics 'Your Vote Counts' project.

The clear winner was Terry Smith, whose poster 'You Never Forget Your First Time' used typography to brilliantly capture the essence of the message and its target audience with some clever wordplay. Check out the winning entries:

1st place - Terry Smith. Terry wins two cinema tickets to any film of his choice.

Joint 2nd - Zia Vest




Joint 2nd - Kerr Henderson




Joint 3rd - Nic Cameron




Joint 3rd - Sarah Tucker




Joint 3rd - Alice Gateley

Your Vote Counts

The UK goes to the polls on May 6th, and as a warm-up for their final projects, our NC Graphics groups have been given a short election brief. Their task is to create a poster encouraging new voters to get involved in the democratic process and use their vote.

Some of the students are themselves the target audience, which adds an extra dimension to the call-to-action they have to produce. To make things even more interesting, HND Year 2 will be peer-assessing the work, and will pick a winner, who will receive a nice prize.

The winning poster and a selection of other notable submissions will go up on the blog in due course. A copy of the brief is in the tutorials drive, along with a selection of recent and classic political posters.

Deliverables:
A3 poster, mounted on board.
Archived pdf file.

Deadline:
Friday 30th April.