The design courses blog for BA (Hons)
and HND Vis Comm at Edinburgh College

D&AD In Book Award Winner - Artur Pasiek

20 May 2010

More than 3000 students entered the D&AD Student Awards this year from almost 300 colleges – up 20% on 2009. Of those, 83 were nominated for Yellow Pencils, and 200 made it to In-Book.

One of those was our very own HND Year 2 student Artur Pasiek. A D&AD Award is a fantastic achievement, and a huge career boost – 43% of D&AD winners are in employment within four weeks of gaining their award.

Artur will be attending the Award ceremony in London on June 29th, along with tutors David Wilson and Chris Hughes.

Award Details:
Title: Advertising - Brand Communications
Sponsor: The Body Shop
Task : Create an unconventional brand campaign for The Body Shop to reinstate its position as the original pioneer of ethical beauty.

Artur’s solution was to produce strong edgy straplines with a contemporary tone, and an organic feel. This clear and simple approach harked back to the Body Shop’s original successes in communicating their brand as unambiguous, ground-breaking, and ethically attractive.

D&AD Nomination & In Book for Branding Communications