This year, Direct Line supplied the brief, which was to re-position Direct Line to a younger target audience for new car insurance by building awareness of the brand and increasing understanding of 'black box' insurance. We managed to produce all three finalists with Joy being joined by Natasha Ryan and Blanca Jiminez.
All three travelled down to London with tutor Helena Good to pitch their ideas to the judging panel, ahead of attending the Awards. Joy took the top prize but Natasha and Blanca shared the joint Silver prize - a huge achievement all round for our student creatives.
