For this project, we worked with design agencies Lewis, Multiply, Whitespace, Teviot and Neish. Each team consisted of up to seven students, at five different locations across Edinburgh, and in some cases with multiple mentors to a team. The teams had four days to produce the creative work, and 30 minutes on the Friday to present it.
As well as tutor visits and agency meetings over the week, communications across teams were run through the slack App, allowing students instant feedback and crits as they went along. This also provided the tutors with a running commentary on how the week was progressing.
Edrington's Jason Craig announced the winning work, with Team Lewis just pipping Team Teviot to the top prize. Team Lewis will now get to work with Edrington on the Highland Park brand. The other teams all received Highland Park goodies and a great deal of praise. As it turned out, all five teams were separated by only a handful of points, based on Edrington's judging criteria (i.e. based on exactly whats covered in the brief). Having worked with our students before (on Cutty Sark in 2013), they had a good idea of the kind of work to expect, but were really blown away by the quality and depth of ideas the students managed to produce in less than a week.
This was our ninth project of this kind, and the client and the agencies were again impressed with the professionalism and creative energy of all the students - the opportunity for this level of employer engagement is central to the curriculum offering on the course. I'll post up samples from all the work soon, and there some examples here -
Jason Craig gives some insightful feedback to Team Neish.
Team Lewis #vikingconquerors
Team Lewis #vikingconquerors
Team Lewis #vikingconquerors
Team Teviot #vikingsoul
Team Teviot #vikingsoul
