The brief was to create a campaign to help increase general awareness of the need for good sleep, and the key message from the client was to 'get eight hours of sleep and love the feeling of being rested, focused, happier & healthier'. The target audience was 18-25 / all genders - the biggest consumers of smartphone technology, which evidence suggests affects the brain’s ability to produce melatonin, the chemical that regulates sleep.
Aga and Kyle took a bold typographic approach, and combined Frutiger and Din Pro, set in the style of text speak, to make their copy catchy and easy to remember. They also directed and shot their own photography. For more details on the competition, and some nice quotes, check out the press release on the Edinburgh College website.
