This will be our 7th One Week, and this time around we have five teams of design students working alongside five of Edinburgh's top agencies - Lewis, Realise, Teviot, the Union and Whitespace. The client this year is none other than D&AD, and the students will be tackling the brief which D&AD have included in the New Blood Awards for 2016 - 'Fortune Favours The Brave'.
Senior Designer at Whitespace Neil Walker and Creative Director Adam Smith did a couple of inspiring talks to the teams, and the project formally kicks off on Monday, with the presentations on Friday. As an added twist this year, we've assembled an independent panel of creatives to assess the results when the teams present.
Sheryl Newsome (Deputy Creative Director at Story), Alan Ainsley (a former Creative Director of the Leith Agency) and Leith Agency legend Gerry Farrell (now running Gerry Farrell Ink) will be the judging panel. We've also got Greig Anderson from Freytag Anderson reviewing the presentations once the project is over to provide some extra feedback to our students.
You can follow the project on social media with the hashtag #oneweek7 and on Storify.
D&AD setting the tone for #oneweek7
One of the teams, happy to be here outside Whitespace.
Getting organised at Whitespace.
Neil Walker talking shop.
A team discussion already?!
