The evening began with our new Partnership agencies meeting the College Principal Annette Bruton, and signing their Partnership posters down in the Hub area. We'll post up official photos and a short film of this soon.
Up in the studio Design Tutor Helena Good gave a talk on the history of the Mentoring Programme, and presented some project-work related to our successful end-of-year show back in May, at the Fruitmarket Gallery. Founding Mentor Ian Farmer then spoke about the development of the programme from its inception in 2009. The mentors then got a chance to meet their students, and look over examples from the most recent brief, the DMA Breakthrough Award project for East of England Co-Op.
A 2013 graduate Luke Milne, wasn't able to attend on the night, but sent through an inspirational message about the merits of our programme, along with a short film about motivation.
Finally, we gave the groups one of our traditional 20-minute briefs. This year we set them the gargantuan task of trying to 'Save Volkswagen'. All the solutions were clever, amusing and in some cases probably worth sharing with the client. Well done to all.
Aiste Plechaviciute and Mentor Conan Johnstone (Whitespace).
Mat Chojnowski (Whitespace) and Ignacy Nawroki hard at work saving a famous brand.
Alex De Sousa and Teviot's Creative Director Kristian Labak deep in thought.
Kristian and Alex's solution was an interesting tweak to the client mark.
Kiera Winfield and Kat Summers (Teviot).
Rhys McGeary, Skyscanner's Judson Cowan, and the Union's Neven Crljenal (reading the brief).
Alan Lennon, one of our longest-serving Mentors, with student Sarah Tucker.
