Realising Their Potential

Team Realise were named winners of our One Week project on Thursday by Lucy Hine, Marketing Manager for Innis and Gunn.

"We weren't prepared for just how great the work from all the teams turned out to be," said Lucy. "The presentations were very professional and we couldn't believe how much had been accomplished given the short project time. Every team had at least one idea that was completely new and exciting in terms of answering the brief and promoting our brand, but Team Realise gave us the strongest solution that worked right across all the required channels."

Team Realise's concept 'A Great Find' included strong branding visuals, a raft of guerilla advertising ideas, and a sophisticated user experience. Samples from all the work, plus a short film about the project, will be available soon.  In the meantime you can read mentor Gregor Matheson's take on how the project went over at the Realise blog.

Work by all the teams is currently being exhibited in the college Hub. Our Storify timeline documents the project and the reaction to the winning pitch.