Bob Is No Animal

It's the last college day of 2014 for our final year students, and today they were presenting 'Make Your Mark', a self-branding project. We normally run this brief as part of their portfolio production in preparation for going out on work placement in February, but with the Berlin trip taking place in the last week in January, we decided to bring it forward.

Branding yourself and creating something that feels fresh but has longevity and catches your personality and working style is always tricky for a designer. This year the results are as good as we've ever had, with lots of impressive thinking, experimentation and careful execution.

You can view some of the presented work on our Pinterest board, and here is a taster from a standout effort by Craigh Roberston, who kicked off the presentations with his 'Bob Is No Animal' mark - a clever working of his initials into a memorable design. The full set of finished visuals are on Craigh's Behance, but here are a few samples showing the development of the mark -