The class was organised into five teams of four, and each team had input and art direction from mentors at five of Edinburgh design agencies - Lewis, Multiply, Blonde, Family and Neish. Each group was allocated 20 minutes to pitch in the studio, and then answer questions. After the presentations, the work was exhibited in the college hub, where the tutors held a reception that included interviews, a photo-shoot, product sampling, and a marketing surveys carried out by our very helpful and enthusiastic first year students. Jenny then gave detailed feedback on each presentation, and was full of praise both for the ideas and the professional approach which external clients have come to expect from our student designers.
Blonde Digital, one of the agencies involved, also popped in to see the exhibition and lend some support to the students, and we've included samples from the Blonde teams' pitch. Work from all five teams will soon be available on our pinterest boards, and the winning team will be announced next Wednesday. Their ideas will then be put into production.
Team Blonde - 'Pick n Mix' - packaging, digital, outdoor.
Rachel Cameron, Craigh Roberston, Saulius Stebulis, Eweline Egbert, mentor Vicky Sinclair (Blonde Digital)
