welovedesignetc
The design courses blog for BA (Hons)
and HND Vis Comm at Edinburgh College

Dystopian Design Buddies

23 September 2014

As if we aren't busy enough getting our HND class ready for the first Mentoring Evening of the session (Wed 24th), we're about to launch a new employer engagement strategy for the HNC group.

This new idea is the 'Design Buddies' programme, where students get to buddy-up with some of our recent graduates, who will then form a mentor-student relationship, popping into college to do crits and providing feedback and art direction on various projects. The idea is to get our HNC class acclimatised to working with industry people so that when they move into the final year and join the mentoring programme, the transition is less daunting and smoother. Initially we've asked ten of our former grads, all working in agencies across Edinburgh and Glasgow, to sign up to be a Design Buddy. First up for them to get their teeth into will be a book cover design project.

This project is set every year at HNC, and covers a lot of the techniques, ideas and process required for the Typography and Design in Context units at SCQF level 7.  Last year the project brief was to design covers for four classic Raymond Chandler novels.  This time around, we've decided to go with the theme of 'Dystopia'.  The brief asks the students to design three covers from list of eight titles suggested by the client, Penguin.  The solution needs to be purely typographic, and the titles must be part of a collectable series. The list includes works by the likes of George Orwell, Philip K. Dick, Marge Piercy and William Gibson.

The Design Buddies can expect a sizeable PDF in their inbox soon containing sketchbook ideas and early versions of design work for Dystopia.