Concept of the Year

Congratulations to Adam Macdonald, who picked up a new internal award for HND 2 - 'concept of the year'. This award recognises connection and realisation - where sketchbook evidence links directly into an innovative and original visual idea.

In Adam's work, his CABE Mentoring project - focussed on attracting more people to Edinburgh's public parks - translated into an appealing positive plus sign, and a series of effective vector icons for various activities. The integration included signage, ambient, web and direct marketing products. Adam wins a years' subscription to WIRED Magazine.