The graphic design course blog for BA (Hons)
and HND Visual Communication at Edinburgh College

HND Year 2 : Mentor Brief #1

8 September 2010

Cabespace Logotype

Blast of Trumpets! Helena has just given out HND Year 2 their first Mentor brief:

CABE (Commission for Architecture and the Built Environment) are looking for new visual communication that will raise the profile of public parks and inspire people to use them more.

CABE is the national champion for the Architecture and open spaces in England. Our role is to promote high-quality design by raising standards and expectations in all aspects of the built environment.

We are young, energetic and passionate about good design. CABE space was established in 2003 as a unit within CABE to focus on public urban space, and in particular parks and green spaces. Our aim is to bring excellence to the design maintenance and management of public spaces in our town and cities.

A recent example of a successful campaign was “What Would You Do With This Space?”, which encouraged young people to identify underused spaces in their towns and cities and to dream about what they could become. To find out more about the work of CABE visit our web site www.cabespace.org.uk.

Public Parks
Public parks are important for a variety of social, economic and environmental reasons. They are free spaces in which people from all walks of society are welcome. Parks provide a place to relax play, have fun, socialise, excercise, demonstrate and celebrate. If that wasn’t enough, they provide habitat for urban wildlife and contribute to the reduction of pollution.

We are looking for engaging, imaginative ways to raise the profile of public parks, to remind people why they are important and to encourage them to use parks more.

Target Audience
Parks are important to everybody. You can either generate a solution that aims to speak to a wide cross-section, or target a specific audience who you feel would benefit from such a message.

Creative requirements
You can create and submit anything you want in whichever media you choose. Your solution may take the form of a new identity for parks, improve signage, an advertising campaign, something web-based or all of the above!

There are no strict mandatories but you may wish to include the CABE space logo and website address if appropriate.