D&AD University Network

I attended a D&AD University Network meeting last week at Edinburgh Art College. along with tutors from Glasgow School of Art, ECA and Gray's.

Laura and Rhiannon from D&AD presented samples of the new D&AD website, and talked us through some important new features that Network members will be able to use. These included the portfolio resource where we'll be able to upload and exhibit up to 14 pieces per project!

D&AD are very keen that we exhibit at New Blood in London, where there will be 175 stands (including ours) and 1000's of agency people. They also brought up a couple of useful pointers about submitting briefs -

Firstly, that the judges are looking for something that's never been done before, and which takes risks without alienating the client.

Secondly, try to steer clear of the obvious briefs - posters and big name clients. You are more likely to get your work noticed on the more unusual briefs, particularly the digital ones. Great advice!