Edinburgh Telford's newlook quarterly newsletter, the 'Word' has just been published, and featured a nice article about our HND Visual Communication course, as well as an overview of the mentoring programme and some nice pieces of HND 2 work.
Check out the whole newsletter in pdf.
D&AD @ Glasgow School of Art
8 February 2011
This week Helena and I went to the D&AD Event at Glasgow School of Art. We took along eleven HND1 students. Other attendees included tutors and students from most of the Art Colleges in Scotland - the hosts Glasgow, ECA (Edinburgh), Gray's (Aberdeen), Duncan of Jordanstone(Dundee), and Edinburgh Napier.
D&AD's Director of Education Rhiannon James introduced the Student Awards and New Blood, and talked the group through the D&AD's new website and its resources. She also hosted a round of judging, allowing the students to get an insight into how submissions are assessed. The subject work was a series of ten submissions for a campaign for Nokia from the 2010 briefs.
The key criteria for judging is a mix of creative thinking, good execution and staying on brief.
This is invaluable advice to students, because the rewards for success at D&AD are huge - whilst the average graduate takes nearly 24 months to find work in the creative industries, 43% of D&AD winners gain employment within four weeks.
Franki Goodwin, founder of the Franki&Jonny Agency, and a former graduate of GSA, then gave an excellent followup talk about interpreting a brief.
Franki's agency specialises in cinema promotion, and a standout example of her work was a poster for the Todd Haynes movie 'It's Not There' - the acclaimed Bob Dylan biography - into which she managed to blend Mondrian, Andy Warhol and the four leading actors. During that particular project, her studio played Bob Dylan non-stop for about three weeks - a great example of what she terms 'immmersion' in a brief.
Another useful aspect of the event was the tutor meeting, where tutors got the chance to exchange ideas and thoughts on the current state of the industry and of education, and to discuss D&AD's continued efforts to promote and support both institutions and students alike. And it was heartening to know that the head of the committee assigned to this task is none other than Neville Brody.
The afternoon events included an Industry-led workshop with Simon Shaw, Creative Director at Navyblue, where, coincidentally, two of our HND2 students Emma and Andrea are currently on work placement (and managed to swing a day off to join us). There was also a Portfolio Surgery, where students got the chance to have their folios looked at by creative professionals, and an Industry Evening (held at Glasgow Caledonian) which we unfortunately were unable to attend.
And just for good measure, AVA were there with a stall of discounted design books, and of course these events all took place inside the architectural work of art that is the Rennie Mackintosh Building.
A big thanks to all the students who made it along to this event!
More:
D&AD
Franki&Jonny
AVA Academia
Neville Brody
D&AD's Director of Education Rhiannon James introduced the Student Awards and New Blood, and talked the group through the D&AD's new website and its resources. She also hosted a round of judging, allowing the students to get an insight into how submissions are assessed. The subject work was a series of ten submissions for a campaign for Nokia from the 2010 briefs.
The key criteria for judging is a mix of creative thinking, good execution and staying on brief.
This is invaluable advice to students, because the rewards for success at D&AD are huge - whilst the average graduate takes nearly 24 months to find work in the creative industries, 43% of D&AD winners gain employment within four weeks.
Franki Goodwin, founder of the Franki&Jonny Agency, and a former graduate of GSA, then gave an excellent followup talk about interpreting a brief.
Franki's agency specialises in cinema promotion, and a standout example of her work was a poster for the Todd Haynes movie 'It's Not There' - the acclaimed Bob Dylan biography - into which she managed to blend Mondrian, Andy Warhol and the four leading actors. During that particular project, her studio played Bob Dylan non-stop for about three weeks - a great example of what she terms 'immmersion' in a brief.
Another useful aspect of the event was the tutor meeting, where tutors got the chance to exchange ideas and thoughts on the current state of the industry and of education, and to discuss D&AD's continued efforts to promote and support both institutions and students alike. And it was heartening to know that the head of the committee assigned to this task is none other than Neville Brody.
The afternoon events included an Industry-led workshop with Simon Shaw, Creative Director at Navyblue, where, coincidentally, two of our HND2 students Emma and Andrea are currently on work placement (and managed to swing a day off to join us). There was also a Portfolio Surgery, where students got the chance to have their folios looked at by creative professionals, and an Industry Evening (held at Glasgow Caledonian) which we unfortunately were unable to attend.
And just for good measure, AVA were there with a stall of discounted design books, and of course these events all took place inside the architectural work of art that is the Rennie Mackintosh Building.
A big thanks to all the students who made it along to this event!
More:
D&AD
Franki&Jonny
AVA Academia
Neville Brody
Very Good Liquid Gold
2 February 2011
Earlier this week HND 1 presented concepts for their YCN project to Helena.
The class was given the Glayva brief - to create activity that resonates with a new younger target, and that drives awareness of White & Mackay's self-styled 'best liqueur in the world' and how it should be mixed and enjoyed.
Looking through the work, this is probably the strongest all-round submission that the class have produced. A lot of the solutions are typographical, all of them feature genuinely original and creative ideas, and everyone has started to get a real feel for branding communications.
it would be great to post up some examples here, but the final submissions to YCN, which will be completely digital this year, aren't due until 25 March, so the bad news is we can't show any of the work online yet.
The good news is that the class will be able to take these works-in-progress along to the D&AD event next week at Glasgow's School of Art and hopefully get some constructive criticism from their peers and prospective employers.
More:
YCN Glayva brief
The class was given the Glayva brief - to create activity that resonates with a new younger target, and that drives awareness of White & Mackay's self-styled 'best liqueur in the world' and how it should be mixed and enjoyed.
Looking through the work, this is probably the strongest all-round submission that the class have produced. A lot of the solutions are typographical, all of them feature genuinely original and creative ideas, and everyone has started to get a real feel for branding communications.
it would be great to post up some examples here, but the final submissions to YCN, which will be completely digital this year, aren't due until 25 March, so the bad news is we can't show any of the work online yet.
The good news is that the class will be able to take these works-in-progress along to the D&AD event next week at Glasgow's School of Art and hopefully get some constructive criticism from their peers and prospective employers.
More:
YCN Glayva brief
D&AD Workshop Event
1 February 2011
D&AD have announced the full details of the upcoming D&AD Glasgow Education Day, to be held at the Glasgow School of Art on the 8th February.
The workshop event, held between 2.00pm - 4.00pm will be hosted by Navyblue's Creative Director Simon Shaw.
All the events are free, but if you wish to attend you'll need a ticket, which can be downloaded from the D&AD website. I'll organise these later this week for all HND 1 students hoping to attend.
The workshop event, held between 2.00pm - 4.00pm will be hosted by Navyblue's Creative Director Simon Shaw.
All the events are free, but if you wish to attend you'll need a ticket, which can be downloaded from the D&AD website. I'll organise these later this week for all HND 1 students hoping to attend.
D&AD On Tour
24 January 2011
D&AD are hosting a student event at Glasgow School of Art on Feb 8th.
With our HND2 students out on work placement, HND1 are getting the opportunity to make the trip, with Helena and myself, to Glasgow for a day with D&AD.
The provisional timetable of events is as follows:
11.00am - 12.30pm: D&AD Talk - Student Awards and New Blood
12.30pm – 1.30pm: University Network Tutors meeting and lunch
2.00pm - 4.00pm: Industry led Workshops x 2
2.30pm - 4.30pm: Portfolio Surgeries
5.30pm - 7.00pm: Industry Talk – location to be confirmed.
There will also be an AVA bookstall, where students can purchase discounted publications and tutors will be able to order sample copies.
This is a great chance to meet other students and tutors, see and hear D&AD's great wealth of experience and knowledge, and of course visit one of the great creative institutions in the UK.
Later this week we will try and confirm times and travel arrangements.
Semester One Review
14 January 2011
HND Year Two.
On Wednesday we finally managed to put on the review, retitled '16 Weeks and Counting', and using NC student Jonathan Walton's event branding. We had the professional touch of the college's new Events & Communications Co-ordinator, Lyndsey Dougan, and of course an amazing amount of organisational work from all the tutors and students.
This event was a departure from previous annual reviews. This time around we had the new improved Hub space, including the giant multiscreen - and all three current student years - HND 2, HND 1 and NC - were given the opportunity to show their work to industry mentors and educators.
HND Year 2 are due to go out on placement, and this was their chance to talk with their mentors and get valuable feedback on their work so far this year.
Looking through HND portfolios
Talking shop.
Interesting.
This year we have managed to secure 34 placements for 16 students across a four-week period. Clearly the creative industry is showing signs of recovery after a couple of lean years, and our students are in demand.
For HND 1 and NC years, as well as displaying a variety of work, they got the chance to collaborate on a 1 hour project during the event. We set them an MPA Roses brief - to selling water as if it had just been discovered. The sketches and concepts were then mounted on boards and everyone in attendance got a chance to discuss the pieces.
HND 1 and NC working on their one hour brief.
Helena introduces the one hour solutions.
It's time to explain the concept...
We had a surprise visit on the night from three of our 2010 graduates - Artur Pasiek, Amanda Gliddon and Lisa Henderson. Amanda even sat in on one of the collaboration groups and helped out. Finally, Helena handed out the newly-arrived and rather awesome YCN Annual to every student.
For HND 1 and NC years, as well as displaying a variety of work, they got the chance to collaborate on a 1 hour project during the event. We set them an MPA Roses brief - to selling water as if it had just been discovered. The sketches and concepts were then mounted on boards and everyone in attendance got a chance to discuss the pieces.
HND 1 and NC working on their one hour brief.
Helena introduces the one hour solutions.
It's time to explain the concept...
We had a surprise visit on the night from three of our 2010 graduates - Artur Pasiek, Amanda Gliddon and Lisa Henderson. Amanda even sat in on one of the collaboration groups and helped out. Finally, Helena handed out the newly-arrived and rather awesome YCN Annual to every student.
Hopefully this event has set a benchmark for the way we hope to integrate and promote the courses in the future.
More:
Graphic Design Celebrates Links with Industry