welovedesignetc
The graphic design course blog for BA (Hons)
and HND Visual Communication at Edinburgh College

Lyons Coffee Packaging

25 February 2014

NC Graphic and Digital Design presented their latest project this week - to re-design Lyons budget-brand ground coffee packaging. The brief was to retain the low-cost, good quality brand position, but to attract a more affluent consumer to choose Lyons. The coffee comes in three flavours - Gourmet Italian, All Day and Good Morning.

A standout solution came from Zsofia Elek who created a sophisticated design that suggests a high quality product, and uses icons to reflect how and when you might choose to drink each flavour, along with a mixed vintage/modern theme that ditches the primary colours and script font on the current labels for a set of organic tones and a sans serif typeface.