welovedesignetc
The design courses blog for BA (Hons)
and HND Vis Comm at Edinburgh College

Star Creative Shortlist

24 March 2016

For the fifth time in six years we're celebrating good news from the Marketing Society Scotland, who have shortlisted our final year design student Charlie Law for the Star Creative Award 2016.   This award is in the Development category, sponsored by Union Direct, and requires students from Universities and Colleges in Scotland to submit a written proposal and moodboard to a brief set by a high-profile client.

This year the client was the Scottish Government, and the brief was to highlight gender inequality and the pay gap in the business sector in Scotland. Only four entries made the shortlist this year, and they were then required to develop their idea and present it to the judging panel last Friday at the Union's studio in Edinburgh.  Charlie's presentation featured a clever twist on gender stereotypes and some engaging copywriting.  We'll post up samples of his work in due course.

The winner will be announced at the Marketing Society Star Awards, on June 9th at the Corn Exchange in Edinburgh, the annual celebration of Scotland's world-class marketing community. You can find out more about the awards, including the shortlists across all the professional categories, at the Star Awards 2016 website.