Back in November 2012, Goji (MOBO award-winning hip-hop artist Tinchy Stryder's headphones brand) collaborated with YCN to set a student competition brief. Goji were in search of a unique look for the launch of their new and exclusive accessories range. Graphic design student Emil Bloom took on the brief and received a YCN Commendation for his efforts. Goji loved the idea so much that they decided to put it into production, and after a summer of top secret development, Goji Collective's 'Gorilla Movement' has finally launched.
You can check out the range of accessories at the Goji Collective website, or you can pop into the nearest Dixons, Currys or PC World, where the point-of-sale visuals may just tempt you to join the Gorilla Movement and buy new set of headphones.
Dixons praised Emil's "brilliant understanding of the Goji brand. Goji Gorilla is more than an iconic image, it is a story that translates across all channels of our business; in-store, online and in press." The Gorilla campaign has generated more than 86,000 views on the viral campaign, with sales already exceeding expectation.
More:
'Students' headphone design snapped up' - article in the Edinburgh Evening News
Goji Gorilla YouTube Viral - Funny Dancing Gorilla
Goji Collective on Twitter - @gojicollective
Emil Bloom on Behance - www.behance.net/emilbloom
